Jennifer Doyle is a Partner at VGC with over 25 years of legal experience. She represents leading and emerging brands, marketers, and agencies as they navigate FTC and FDA regulations, advertising and marketing laws, and new and developing AI regulations. She also provides outside General Counsel services to several VGC clients.
Known for her “how to make it happen” attitude, Jennifer has a passion for working with founders, executive teams, and management, serving as a key legal and business advisor on brand messaging evolution, supporting companies in building legal, regulatory, and compliance functions at any stage of growth, and positioning businesses for fundraising or a sale from a legal perspective. She advises on channel-specific rules - email, text, affiliate, and influencer marketing, along with endorsements and testimonials - and on promotions, loyalty programs, sweepstakes, comparative advertising, and auto-renewal laws. On the digital side, she counsels clients on websites, terms of use, privacy policies, and cookie management. She also reviews advertising creative across websites, social media, print, radio, and television, as well as product positioning, claims, labels, and substantiation, with an emphasis on cosmetics, skincare, and dietary supplements. Increasingly, she guides clients on using AI in marketing - from substantiating AI-related product claims to meeting new disclosure requirements - and on building practical internal AI-use policies.
Jennifer brings a combination of Big Law litigation experience and C-suite in-house leadership to her practice, making her well-suited to serve as a strategic advisor or outside general counsel. After clerking for the U.S. District Court for the Central District of California, she practiced at Latham & Watkins, where she handled class action defense, false advertising, consumer protection, and employment matters. As a former litigator, she assists clients in making compliance decisions with a clear understanding of what triggers issues, how cases develop, and how to reduce exposure. When cases do arise, she works with VGC’s litigators, providing compliance and strategic expertise with a focus on preventing future disputes.
Jennifer built her in-house career at the forefront of the beauty and wellness startup industry, providing her with deep knowledge of the challenges clients face as they launch, grow, and scale. At Guthy-Renker, the direct marketing brand behind JLo Beauty® and Meaningful Beauty®, she served as General Counsel, advising on key strategic initiatives and all aspects of the consumer product lifecycle. She then served as the first General Counsel at Hatchbeauty, an award-winning beauty product development and marketing company, and later as the first General Counsel at Beautycounter, the pioneer in clean beauty with direct sales, retail, and e-commerce distribution in the U.S. and Canada. At Beautycounter, Jennifer built and scaled the legal, regulatory, compliance, and human resources functions through a period of extraordinary growth - from $125 million to $1 billion in revenue - and through the company’s sale.
Jennifer earned her J.D. from Georgetown University Law Center and received her undergraduate degree in Government and Italian from Georgetown University.